Our story began in 2022 — with a simple dream and a lot of determination. What started as a small venture soon became a journey of resilience, creativity, and growth.
We first launched our brand across multiple marketplaces — Flipkart, JioMart, Limeroad, Snapdeal, and Amazon. Like every new business, we faced our fair share of challenges. Competing with big brands, managing visibility, and maintaining our creative essence in a crowded market wasn’t easy. But every hurdle taught us something valuable.
That’s when we decided to shift our focus completely to our own D2C website — and that decision changed everything. It opened doors to endless possibilities. With full control over our designs, collections, and customer experience, we finally began to build a strong and loyal community.
Today, we’re proud to have served over 1,00,000 happy customers and to feature more than 300 unique designs on our website. Every month, we launch fresh collections and retire older designs to keep our store dynamic, exciting, and true to our creative spirit.
This journey has been deeply personal. I started this brand with my father, who stood by me through every step in the beginning. After his passing, my husband joined me in continuing the dream we started. I’ve been truly blessed to have such incredible men in my life who believed in me and supported my journey to becoming a successful entrepreneur.
From humble beginnings to where we stand today, our story is a testament to passion, perseverance, and the power of family.
